This underrated cheesy dish is a specialty of New Zealand. Specifically, a region called Southland which is at the country's southernmost tip. It's famous for Fiordland National Park, and is just a stone's throw from Queenstown.
These rolled up bits of bread are traditionally served in singular form. First, you lay down a piece of bread, then add a layer of the cheese and onion mix. Roll the bread up, and place it on a baking tray seam-side down. Brush with butter, then bake.
For this recipe, I've gone with a more glamorous presentation, and made jumbo rolls using a loaf of brioche sliced lengthways. The recipe works just as well either way, so if you'd prefer the more traditional style all the ratios are the same, and I recommend keeping the brioche.
Also called 'southern sushi' by some locals, the Southland cheese roll is so iconic in the region it has an entire page dedicated to it on the Southland tourism website.
It's unclear what the true origins of the recipe are, but it started appearing in print around the early 1930s. Since the invention of sliced bread in the 1950s the popularity of the dish took off, and today you can find them served up at many local Southland establishments.
The city of Bluff even holds an annual event to find the best cheese roll recipe. Maybe I should enter!
A cheese and onion-filled brioche bomb. These are best served hot and gooey.